SERGE CAJFINGER
This is a story about a dress
A little black dress that reflects the mythical couture of the 1950’s, the essence of Audrey Hepburn, and the taste of pure, contemporary refinement.
This dress is "the first"
That Serge Cajfinger imagined back in 1988, at the beginning of his label. Paule Ka rings like a dance on rhythmic beats, inspired from the colours of Serge Cajfinger’s Brazilian childhood.
In 1974 he decides to open a multi-label boutique called Paule Ka with both his mother and aunt Paule. This shop carries all the future, fashion `greats’ such as Alaia, Montana, Mugler and Kenzo. The influence of these Parisian labels and his relationship with various clients sharpened his knowledge of the female body and educated him on women’s wants and desires.
A style code rapidly emerges
there is the use of black and white, which evolves throughout the seasons from monochromatic flashes to pastel tones.
In 1987, Serge Cajfinger leaves Lille to launch himself into another adventure, his own. He establishes the Paule Ka label in the Marais area of Paris. A style code rapidly emerges: there is the use of black and white, which evolves throughout the seasons from monochromatic flashes to pastel tones. The skirt suit, the bow, the organza and the famous black dresses have remained the signature of Paule ka for the past twenty years.
Reflecting glamour from a Hollywood movie screen
But always set against an iconic Parisian backdrop, Paule Ka’s style breaks through conventional ideas and plays with contrasts, volume, symmetry, humour and seduction.
The accessory collections express a timeless mood. The signature basket, created in 1995, has been re-invented each season (it pays hommage to the lovely Audrey Hepburn who wore one with her mink coat). Today, the ‘Cabas Ka’ is the new signature bag.
After the opening in 2007 of the flagship store situated at 223 Rue St Honoré, there are now about 400 sales points in the world, amongst which the recently opened Cannes, Dubaï, Singapour and Madrid stores.
